CASA DEL LIBRO

As part of a university assignment, we were tasked with rebranding a well-known and established spanish brand: Casa del Libro. Working alongside a colleague, we developed a proposal inspired by the japanese aesthetic philosophy of wabi-sabi.
Our approach aimed to bring a renewed elegance to the brand by embracing imperfection, natural textures, and refined design elements, creating a visual identity that feels both unique and contemporary, while still respecting the essence of Casa del Libro, and improves it with a renewed sense of warmth, authenticity, and visual harmony.